Advertising Disclosure
At Lattice Theory, we believe in complete transparency regarding our advertising practices and any financial relationships that may exist. This disclosure explains how we approach advertising, affiliate relationships, and sponsored content on our website.
Last updated: November 25, 2025
Our Commitment to Transparency
We are committed to maintaining the trust of our visitors and clients. This means being completely transparent about any financial relationships that might influence the content we create or the recommendations we provide.
When we recommend products, services, or platforms, we do so based on our professional judgment and experience. However, we recognize that financial incentives can create potential conflicts of interest, and we want you to be fully informed about any such relationships.
Affiliate Relationships
Affiliate Program Participation
Lattice Theory may participate in affiliate programs offered by various marketing technology platforms, software providers, and service companies. When you click on certain links on our website and make a purchase or sign up for a service, we may receive a commission from that company.
These affiliate relationships help support our business and allow us to continue providing valuable content and services. However, they do not influence our professional recommendations or the content we create.
Commission-Based Links
Some links on our website may be affiliate links, meaning we earn a commission when you click through and complete a purchase or sign up for a service. These links do not result in any additional cost to you.
We only include affiliate links for products and services we genuinely believe may be valuable to our clients. Our professional judgment remains independent regardless of any affiliate relationship.
Product Recommendation Policies
When we recommend marketing technology platforms, tools, or services, we do so based on our professional experience and assessment of their value to our clients. The existence of an affiliate relationship does not determine whether we recommend a particular product or service. We recommend tools and platforms that we believe will genuinely benefit organizations seeking to improve their marketing systems, regardless of whether an affiliate relationship exists.
Financial Transparency
We want to be clear about the nature of any financial relationships. When we discuss specific platforms or tools, we will disclose if we have an affiliate relationship with that company. Our goal is to ensure you can make informed decisions with full knowledge of any potential conflicts of interest.
Sponsored Content
Paid Promotions
Occasionally, we may accept compensation to create content featuring specific products, services, or companies. Any such sponsored content will be clearly labeled as sponsored, paid promotion, or similar designation to ensure transparency.
Sponsored Post Labeling
All sponsored posts, articles, or content will be clearly identified with appropriate disclosures. We maintain editorial independence even in sponsored content and will only create sponsored content for products or services we believe may be genuinely useful to our audience.
Brand Partnerships
We may form partnerships with brands that align with our values and serve our clients' needs. These partnerships may involve compensation for content creation, events, or other collaborative activities. All brand partnerships will be disclosed clearly to our audience.
Content Authenticity
We maintain full editorial control over all content we create, including sponsored content. While we may receive compensation for featuring certain products or services, our honest professional assessment remains paramount. We will not promote products or services we do not believe in, regardless of financial incentives.
Third-Party Advertising
Display Advertising Networks
We may use third-party advertising networks to display advertisements on our website. These networks may use cookies and similar technologies to serve relevant advertisements based on your browsing behavior across different websites.
Behavioral Targeting
Some advertising partners may use behavioral targeting to show you advertisements based on your interests and browsing history. This practice involves tracking your online activity across multiple websites. You can learn more about this practice and your options to opt out through the Digital Advertising Alliance or similar industry groups.
Cookie Usage for Advertising
Third-party advertisers may place cookies on your device to track your browsing activity and serve targeted advertisements. For more information about how we and our partners use cookies, please refer to our Cookie Policy. You can manage your cookie preferences through our cookie management tool or your browser settings.
Ad Personalization Practices
We may use data collected through cookies and similar technologies to personalize the advertisements you see on our website. This helps ensure that the advertisements you encounter are more relevant to your interests and needs. You have the right to opt out of personalized advertising through our cookie preferences or your browser settings.
Your Rights and Controls
Ad Preference Management
You have control over the types of advertisements you see on our website. You can manage your advertising preferences through our cookie management tool, which allows you to enable or disable different categories of cookies, including those used for advertising purposes.
Opt-Out Procedures
If you wish to opt out of personalized advertising, you can do so through several methods: adjusting your cookie preferences on our website through the cookie management tool, configuring your browser settings to block third-party cookies, using industry opt-out tools provided by organizations such as the Digital Advertising Alliance or the Network Advertising Initiative, or contacting us directly to request that we not use your data for advertising purposes.
Data Collection for Advertising
When you visit our website, data may be collected about your browsing behavior for advertising purposes. This data typically includes information such as pages viewed, time spent on pages, links clicked, and general demographic information. This data helps advertisers deliver more relevant advertisements to you.
Privacy Rights
Your privacy rights regarding advertising and data collection are protected under various privacy regulations, including GDPR. You have the right to access information about how your data is being used for advertising, to request deletion of data collected for advertising purposes, to opt out of personalized advertising, and to withdraw consent for data collection at any time. For more information about your privacy rights, please see our Privacy Policy.
Regulatory Compliance
We comply with applicable advertising regulations and guidelines, including those set forth by relevant regulatory authorities. Our advertising practices are designed to meet legal requirements for transparency and fair disclosure.
We adhere to industry standards for advertising disclosure and follow guidelines established by regulatory bodies to ensure our advertising practices are ethical and transparent. Our goal is to maintain trust with our audience while complying with all applicable laws and regulations.
Updates to This Disclosure
We may update this Advertising Disclosure from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by updating the date at the top of this disclosure.
We encourage you to review this disclosure periodically to stay informed about our advertising practices and any changes to how we handle advertising relationships.
Questions About Our Advertising Practices
If you have any questions or concerns about our advertising practices or this disclosure, please contact us. We are committed to transparency and are happy to address any inquiries you may have.
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